Find answers, learn how to use INGB, and get in touch when you need a hand.
Set up your INGB account in minutes, no credit card required.
Go to INGB.app/signup, enter your email and choose a password, then click "Sign Up".
Check your inbox for a verification email from INGB and click the confirmation link.
Visit /login, enter your credentials, and you will be taken to your dashboard automatically.
A brand new account lands on "Create your first company". Click "Create new company", give your brand or store a name, and save. From then on, companies are created from the switcher in the top bar.
Tip: The platform is free for all users: full access to every feature from day one, with no seat, SKU or spend limit. What costs money is having our strategists run the account for you.
Manage multiple Amazon brands or stores from a single INGB account.
Everything that is not a chart lives in the bar across the top of the page. The company switcher sits on the left. On the right are the notification bell, links to Docs and Support, and your avatar, which opens the theme picker, "Settings", "Replay product tour" and "Sign Out".
Open the company switcher in the top bar and click "Create new company" at the bottom of the panel. A dialog asks for the company name, an optional logo and a description. Click "Create" to save.
Open the company switcher, then click the "⋯" button on the row of the company you want. The edit dialog opens on the same name, logo and description you filled in when you created it.
Click the switcher in the top bar and pick a company, typing to search if the list is long. INGB returns you to the page you were last on for that company, and every figure on screen is scoped to it.
Open the edit dialog from the "⋯" button in the switcher, then use "Delete Company" in the Danger Zone at the bottom and confirm. The company disappears from your account and stops syncing with Amazon. It cannot be restored from the app.
The Selling Partner API is how INGB reads your orders, catalog and sales and traffic data. Here's how to connect it.
Pick a company in the top bar. The page it opens is called "Your setup", and its first section, "Your Amazon connection", holds three cards: your Amazon sales, your Amazon advertising, and your history (up to 90 days, pulled when you ask).
The button is on the "Your Amazon sales" card, and on the banner at the top of the page while nothing is connected yet.
INGB asks which Amazon marketplace you sell in and works out the region from it, so there is no region to pick separately. Choose yours and click "Continue to Amazon".
Amazon Seller Central opens in a new tab. Log in and grant INGB the requested permissions. That tab closes itself when you are done, and the setup page updates on its own.
Seller Central roles INGB requests
Our Amazon registration includes the Product Listing, Pricing and Amazon Fulfillment roles, which permit writes. Nothing in INGB writes to them: no listing, no A+ content and no price is changed by the software, and no shipment to Amazon is created. If that ever changes it ships with a release note, not a silent update.
Troubleshooting SP-API
Connect your Amazon Advertising account to unlock ad performance reports and profitability calculations.
On the setup page, find the "Your Amazon advertising" card and click its button.
Amazon opens in a new tab. Log in with the account that manages your advertising campaigns and grant access. The tab closes itself once Amazon has answered.
After authorization, your advertising profile ID is stored and shown on the card. If you manage several profiles, choose "Change advertising profile" from the card's "⋯" menu to switch.
Changing your advertising profile: If you need a different profile after connecting, open the "⋯" menu on the "Your Amazon advertising" card and choose "Change advertising profile". INGB lists the profiles your authorization can see, so you pick one from the list rather than typing an ID. This is useful when you have multiple advertising accounts or manage separate brands.
The Reports dashboard gives you a complete picture of your Amazon advertising and sales performance.
Date Range
Filter data by a specific start and end date.
Ad Type
Choose between Sponsored Products (SP), Sponsored Brands (SB), or Sponsored Display (SD).
Attribution
Ad sales use Amazon's default attribution: 7 days for Sponsored Products, 14 days for Sponsored Brands and Display — the same numbers as your Amazon Ads console.
Sales Mode
Switch between Total Sales (organic + paid) and Paid Sales only.
ASIN / SKU Filter
Narrow the report to a specific product.
Campaign Filter
Filter data to a single advertising campaign ID.
ROAS
Return on Ad Spend
Revenue generated per dollar of ad spend.
ACOS
Advertising Cost of Sales
Ad spend as a % of ad-attributed sales.
TACOS
Total Advertising Cost of Sales
Ad spend as a % of total (organic + paid) sales.
CVR
Conversion Rate
Percentage of sessions that resulted in a sale.
Ad Sales
Advertising-Attributed Sales
Revenue attributed to your ad campaigns.
Total Sales
All Revenue
Combined organic and advertising-attributed sales.
Quick answers to common questions about INGB.
Our support team is ready to help. Reach out through any of the following channels.
Response time: We typically respond to support requests within 24 hours on business days. For urgent issues, feel free to call directly.
