Your Amazon advertising, with the lid off.
Seller Central, the Ads API and Amazon Marketing Stream land in one warehouse — and the dashboards our strategists work in stay open to you, every hour of the day. No monthly mystery deck.
400+ product launches · 24+ years combined experience
26
account events watched
28
Claude tools, all of them reads
10
report shapes, one warehouse
15
chart types on the canvas
The whole control room, before you sign up.
Four surfaces over one warehouse, so two screens never disagree about a number. These are the real components running on sample data — sort the tables, switch reports, read a full account audit. Nothing here is a screenshot.
We find it before you do.
Twenty-six things worth knowing about, from a campaign spending its budget by noon to a day of retail sales missing from your numbers. You pick which ones reach you, and where each one lands.
| Event | In app | Slack |
|---|---|---|
| Real-time | ||
| Budget exhaustedHigh | In app: on | Slack: on |
| Spend spikeHigh | In app: on | Slack: on |
| Campaign changes | In app: off | Slack: off |
| Daily checks | ||
| Buy box lostHigh | In app: on | Slack: on |
| Campaign went darkHigh | In app: on | Slack: off |
| Data pipeline | ||
| Data synced | In app: on | Slack: on |
| Account | ||
| Payment method declinedCritical | In app: on | Slack: on |
| Goal breached | In app: on | Slack: off |
Eight of twenty-six events shown. In app is on by default for nearly all of them; Slack defaults on only for the ones worth interrupting you. Anything you switch off stays off, including when a default later changes.
Hourly, not overnight
Budget and spend alerts ride Amazon Marketing Stream and fire inside the hour they happen. Stream is North America today, covers the advertising profile you switch it on for, and is off until you do. The rest are daily checks.
Your numbers, not ours
Budget warning at 80 percent, spend spike at 3x the trailing baseline, sales drop at 50 percent, and a floor for spend that returned nothing. Every one of them is a field you set.
One problem is one message
Delivery is deduplicated on the event, so a campaign that stays dark all afternoon does not become six alerts.
Platform users get the alert. Clients get the alert and the fix.
Open your account any time. Same screens our team uses.
Nothing is staged for you. INGB also publishes a remote MCP endpoint: add it to Claude as a custom connector and Claude reads your live account, campaigns, search terms, reports and product funnels, naming the tool it called each time.
Asked
Which campaigns spent over $500 last week and came back under 2x?
Read
get_campaign_performancelast 7 days, sorted by spendAnswered
Four campaigns clear the spend floor and miss the return bar. The worst is SP | Broad | Core Range, at $1,240 spend for 1.4x. Three of the four are broad match. The other spent most of its budget on top of search.
Twenty-eight tools, all of them reads. There is no write path in the connector: it cannot move a bid, change a budget, or touch a listing. Access is OAuth, scoped to the companies you own, and Claude walks you through the sign-in the first time you connect.
The whole surface, nothing held back. Claude calls list_companies first to pick the account, then the tool that fits the question.
list_companieslist_entitiesget_data_freshnessget_company_kpisget_sales_timeseriesget_top_productsget_retail_healthget_product_pnlget_product_ads_profitget_inventoryget_reimbursementsget_search_termsget_campaign_performanceget_targetsget_intraday_adsget_reportget_search_queriesget_product_funnelget_ad_breakdownsget_conversion_pathget_cvr_by_skulist_auditsget_auditlist_goalslist_notificationsget_change_driversget_change_historyget_opportunitiesWorks in Claude.ai on the web and in Claude Desktop. Custom connectors require a Claude plan that supports them.
Build the board once, then stop opening it
Pick a metric, pick a dimension, drop it on a canvas. Around a hundred metrics and fifteen chart types, saved to a library you reuse. Then put the board or the report on a schedule and it arrives in the inbox without anyone signing in.
Ten report shapes
All of them over the same warehouse, so two reports never disagree about a number.
- Weekly Performanceadvertising
- Period Comparisonadvertising
- Match Type & Placementadvertising
- Search Query Sharesearch
- Search Termssearch
- Product Performancesales
- TACOS Trendsales
- Profitability (Estimated)sales
- Pacingplanning
- Profit & Losssales
On a schedule
Daily or weekly, to up to ten addresses, bound to a saved filter preset.
- Frequency
- Weekly
- Day
- Monday
- Recipients
- 3 of 10
- Preset
- Weekly Performance, last 7 days
Or take the file
Exports are capped at 20,000 rows a widget and 100,000 a workbook. Past the cap you get an error, never a file that quietly stopped early.
Five sources in. Four ways out.
Everything below is wired today. Connect once through Amazon's own login and the pipeline keeps itself current.
SOURCES IN
Seller Central
LIVEOAuth through Amazon's own login. Orders polled every fifteen minutes; daily sales and traffic by ASIN and marketplace.
Amazon Ads API
LIVECampaign, ad group, keyword, search term and placement performance across Sponsored Products, Brands and Display.
Brand Analytics
LIVEWeekly search query performance for your ASINs, capped by Amazon at the top 100 queries per ASIN.
Amazon Marketing Stream
OPT-INHourly advertising deltas: four Sponsored Products datasets, North America only, and off until you switch it on.
Your cost of goods
LIVEThe one input that is not Amazon's. Estimated profitability is computed from the figures you enter, and the report says so.
WAYS OUT
Slack
LIVEAlerts routed per event. Defaults on only for the ones worth interrupting you.
Claude (MCP)
LIVETwenty-eight read-only tools. Add INGB as a custom connector and ask your account a question.
Scheduled email
LIVEBoards and reports to up to ten addresses, daily or weekly, bound to a saved filter preset.
CSV · XLSX · PDF
LIVETake the file. Capped at 20,000 rows a widget and 100,000 a workbook.
Run it yourself, or hand it to us.
INGB is an agency that also publishes software. The software is free and self-serve; the service is people running the account. Here is exactly where the line falls.
| CAPABILITY | The platform · $0Platform | The service · customService |
|---|---|---|
| Live dashboards and ten report shapes | Included | Included |
| Alerts to the app and to Slack | Included | Included |
| Scheduled reports to ten addresses | Included | Included |
| Read-only Claude connector | Included | Included |
| Account audit, re-run on demand | Included | Included |
| A strategist who owns the account | Not included | Included |
| Bids, budgets, structure and negatives worked | Not included | Included |
| Listings and A+ content written and maintained | Not included | Included |
| Inventory and P&L advisory | Not included | Included |
No credit card, no seat or SKU limit on the platform.
Connect, see it, decide.
Nothing is hidden behind a sales call. You can read the audit of your own account before you talk to anyone.
1Connect
Five minutes through Amazon's own login. Pick your marketplace, authorize in Seller Central and Amazon Advertising, and the tab closes itself.
2See it
Your dashboards fill in, and the audit walks the ad account and writes up where the budget is leaking. You read the same screens we do.
3Decide
Run it yourself on the platform, free, or hand the account to our strategists. Either way the numbers stay open to you.
The software is free. The service is not.
You can use every part of the platform without paying us anything. What costs money is a person running the account.
The platform
$0
Free for all users
- Full access to every feature
- Unlimited SKU tracking
- No seat, spend or SKU limit
- No credit card required
The service
Custom
Priced per account
- A strategist who owns the account
- Ads management, listings and A+ content
- Inventory and P&L advisory
- The same live dashboards, open to you
Free means free: no seat, SKU or spend limit. If we ever price the platform, existing accounts hear it from us before it happens.
Secure Amazon login. Encrypted data. MFA required.
Access is OAuth, so we never see your Amazon password and you can revoke us from Seller Central at any time. These are the controls behind that — and below them, every permission we ask for.
Network security
Firewalls, IDS/IPS, and anti-virus and anti-malware protection.
Encryption
All Amazon Information encrypted in transit and at rest.
Access control
Role-based access restricting data to authorized personnel.
MFA enforcement
Multi-factor authentication, with a twelve character password minimum.
Incident response
A documented response plan, with 24-hour notification procedures.
No third-party sharing
We never sell or share Amazon Information with outside parties.
Every permission we ask for, and what we do with it.
| Role | What it is for | INGB |
|---|---|---|
| Inventory and Order TrackingSelling Partner API | Your orders, polled every fifteen minutes, so today's sales show up before Amazon's reports have settled. | Read |
| Selling Partner InsightsSelling Partner API | Daily sales, sessions, page views and conversion by ASIN and marketplace. This is what the dashboards count as total sales. | Read |
| Brand AnalyticsSelling Partner API | Weekly search query performance for your ASINs: your share of the impressions, clicks and purchases on each query. | Read |
| Product ListingSelling Partner API | Titles, images and attributes from the catalog, so a report names the product instead of the ASIN. INGB reads the catalog and writes nothing to it. | Read |
| Amazon FulfillmentSelling Partner API | Your Fulfillment by Amazon data: stock in Amazon's warehouses, customer returns, reimbursements and storage fees, read nightly. INGB never creates or changes a shipment. | Read |
| PricingSelling Partner API | Amazon also accepts this role for the FBA reports above, which is how accounts connected before Amazon Fulfillment was added still get returns, reimbursements and storage fees. No price is read or changed by INGB. | Read |
| Finance & AccountingSelling Partner API | The fees, refunds and other charges Amazon posts to your account, so profit counts what Amazon actually charged. Settlement reports are not retrieved. | Read |
| Business Purchase ReconciliationSelling Partner API | Held for Amazon Business order reconciliation. Not used today. | Not used |
| Amazon Ads APIAmazon Ads API | Campaign, ad group, keyword, search term and placement performance, plus the account structure the audit walks. | Read |
| Sponsored ProductsAmazon Ads API | Search term and targeting reports for Sponsored Products, which is where most of the waste an audit finds lives. | Read |
| Sponsored BrandsAmazon Ads API | Campaign and placement reporting for Sponsored Brands, so brand spend sits in the same totals as everything else. | Read |
Authorized, not used. Our Amazon registration includes the Product Listing, Pricing and Amazon Fulfillment roles, which permit writes. Nothing in INGB writes to them: no listing, no A+ content and no price is changed by the software, and no shipment to Amazon is created. If that ever changes it ships with a release note, not a silent update.
What we read
Orders
Order and order item records, polled every fifteen minutes for same-day sales.
Sales and traffic
Daily units, revenue, sessions, page views and conversion by ASIN and marketplace.
Catalog
Titles, images and attributes for the ASINs you sell.
Fees and refunds
The fees, refunds, reimbursements and other charges Amazon posts to your account, from the Finances API.
Fulfillment by Amazon
Stock per SKU and Amazon's restock recommendations, customer returns, reimbursements and storage fees.
Search query performance
Weekly Brand Analytics query share for your ASINs, capped by Amazon at the top 100 queries.
Advertising reports
Campaign, ad group, keyword, search term and placement performance from the Ads API.
Amazon Marketing Stream
Hourly advertising deltas, on the accounts where you have switched it on.
What we never touch
- Buyer names, addresses, phone numbers or email. We never request buyer personal information.
- Order fulfilment. INGB does not ship, cancel or modify an order, or create a shipment to Amazon.
- Buyer messaging. INGB never contacts your customers.
- Your Amazon password. Access is OAuth, and you can revoke it from Seller Central at any time.
Thirty minutes, on your account.
A strategist walks your ad account live and shows you where the budget is leaking — whether or not you hire us.
Ingenious Bidding
Amazon account walkthrough
- 30 minutes
- Google Meet
Bring nothing. We read your account together, on the same screens your team would use.
WHAT YOU LEAVE WITH
A written audit of your ad account, with a monthly dollar figure beside each countable fix.
The screens your team would use, opened live rather than exported into a deck.