Dashboards
Assemble saved charts into a screen, with board-level filters and KPI targets.
One screen per question
A dashboard is a screen you assemble from the chart library — one per question you keep asking. The Monday review board, the client board, the one board that tells you whether the quarter is on track.
Assembling one
Create the dashboard
Give it a name. An empty dashboard is a 12-column grid waiting for widgets.
Add charts from the library
Every chart you have saved is available. The same chart can sit on several dashboards — it is referenced, not copied, so fixing it once fixes it everywhere.
Arrange the grid
Drag to move, drag an edge to resize. Widgets snap to the 12 columns. Up to 24 widgets per dashboard.
Set dashboard filters
A dashboard can carry its own filters and date range that override what each chart was saved with. This is what lets one board serve three marketplaces: change the filter at the top, not twelve charts underneath.
Targets and gauges
A gauge is the one chart type that renders a judgement rather than a fact: a number on its own is data, a number against a target is an opinion about whether you are on track. Set a target for a KPI and the gauge shows progress toward it, coloured by whether the direction of travel is the good one — lower is better for ACOS, higher is better for ROAS.
The same targets feed the Goal breached alert, so a KPI leaving its bound reaches you without anyone opening the board. See Alerts.
Freshness
Every widget carries the day the underlying data was last ingested. Amazon restates recent days, so the last day or two of any window can still move. When a widget's data is older than the rest of the board, it says so rather than quietly averaging stale numbers into a fresh picture.
- ✓Build one dashboard per audience — the board you review daily and the board a client sees are not the same board.
- ✓Put the KPI tiles at the top and the detail tables at the bottom; people read a board in that order.
- ✓Use dashboard-level filters instead of duplicating a chart per marketplace.
- ✗Fill all 24 slots because they are there — a board nobody can read in ten seconds gets ignored.
- ✗Read the last day of a trend as final; Amazon restates it.