Boards overview

Build your own charts and dashboards over the same warehouse everything else reads.

Build your own screens

Boards is where you build your own screens. Analytics answers the questions we thought of; Boards answers the ones you keep asking. You pick a metric, pick how to split it, choose a shape, and save it. Charts go in a library, and dashboards are the screens you assemble from that library.

Everything reads the same warehouse as Analytics and Reports, so two surfaces never disagree about a number.

The three places

New chart

Six questions, with a live preview on your own data. Nothing saves until you say so.

Chart library

Every chart you have saved, ready to drop onto a dashboard.

Dashboards

Your assembled screens, one per question you keep asking.

What you get to work with

Metrics

Advertising, retail, and combined measures such as TACOS

Chart types

Line, area, bar, combo, pie, scatter, KPI, table, heatmap, gauge

Dimensions

Campaign, target, search term, placement, ASIN, brand, portfolio…

Start from a template

If you would rather not start on a blank canvas, the Executive overview template builds a dashboard for you — spend, sales and ROAS by day, campaigns by spend, and spend by ad product. Everything it creates is an ordinary chart you can open and edit afterwards.

Limits

A company can hold 200 charts and 50 dashboards, and a dashboard can hold 24 widgets on a 12-column grid. These are ceilings, not quotas — nothing is charged against them and nothing expires.

Open Boards

Build a chart

The six questions, one by one.

Export and schedule

Take the file, or have it sent.

Reports

Fixed templates when you want a deliverable, not a canvas.