Introduction
What INGB is, who it's for, and what you can do with it.
What is INGB?
INGB is an Amazon advertising and analytics platform built for sellers, agencies, and brands that need to do something with their data — not just look at it. You connect your Amazon Seller and Ads accounts once, and from then on INGB ingests every report, every campaign, every keyword, every ASIN, and turns it into actionable recommendations, anomaly alerts, and predictive forecasts.
The product is organised around four ideas:
Connect once
Authorise SP-API and Ads API in two clicks. Historical backfill optional.
See everything
Cross-channel analytics over spend and sales, plus your own charts and dashboards.
Be told, don't check
Twenty-six events routed to the bell or to Slack, on thresholds you set.
Ask, don't hunt
A read-only Claude connector over your live account.
Who it's for
You run one or several Amazon storefronts and you want fewer dashboards and more answers — which keyword should I pause, which ASIN should I scale, am I on track for my monthly target. INGB collapses Seller Central, Ads Console, and a pile of spreadsheets into a single source of truth.
You manage many client accounts and need a consistent operating motion across all of them — repeatable audits, weekly client-ready reports, structured experiments, and a change log you can hand to a sceptical CMO.
You have a brand portfolio across multiple ASINs and marketplaces. You need cross-account aggregation, brand-vs-non-brand lenses, portfolio allocation models, and goal-tracking against quarterly targets.
What you'll do here
Read the Quickstart
The fastest path from sign-up to your first useful insight. Five minutes if you already have an Amazon account.
Connect your integrations
SP-API for sales and product data, Ads API for campaigns and keywords. Both use Amazon OAuth — no passwords ever stored.
Pick your starting feature
Most people run an account audit first, because it finds the structural problems in one pass, then set up alerts so the next one reaches them without anyone looking.
Act in Amazon, with the evidence in hand
INGB is read-only: it never changes your campaigns, bids or listings. It tells you what to change and why, and you make the change in Amazon's own console.